Michelle LaPointe Bio

She is also the President and Creative Director of C3 Advertising. She has more than 25 years of experience as a direct marketing creative director and copywriter, and over 15 years in Web development and multi-media marketing strategy. Her portfolio includes assignments for dozens of national and regional brands, including B2B, B2C, and non-profits.

Awards

Michelle has won a Gold Echo, a Silver Caples, a CADM Past President’s Cup, a Pioneer Best of Show, and numerous other industry awards.

Also good to know

Michelle is a graduate of the University of Notre Dame, with a B.A. in American Studies. She is a former board member of the Direct Marketing Association of Southern California and a speaker on a variety of industry topics. She has been a guest lecturer in marketing at local colleges, and a judge of local and national advertising industry awards competitions.

In addition to leading C3 Advertising’s Pro Bono Program, Michelle regularly volunteers in her community. She has been a volunteer at schools, churches, as a tech startup mentor, local small business advisor, and a board member of the Simi Valley Cultural Arts Center Foundation. She supports local candidates, causes and events that promote equity and respect.

Her blog, Marketing for the 21st Century, or Stuff You Need To Know: Because Neither Of Us Has Time To Waste On Nonsense, makes for lively reading about marketing and creative issues.

Thanks to the need of a long-ago client, Michelle also has a Certificate of Completion from the Wilton School of Cake Decorating. She was first in her class in buttercream roses.